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Insights

Gamification, Meet Gamefulness

Tuesday, March 12, 2013

On the face of it, the term “gamification” would seem to imply a digital game. But the similarities between “games” and “gamification” end at points, levels, and badges. And while games require such elements as fantasy, role play, and win-states, gamification requires no such elements. Instead, gamification shares more of its heritage with fields like operant conditioning and choice architecture, in which experiences are specifically designed to manipulate beh

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