ATD Blog

Don’t Waste Your Money When Developing Training Videos

Wednesday, November 11, 2015

Thousands of dollars are wasted every week on learning video that doesn’t lead to real learning. Video is not cheap to produce. In fact, video of midrange quality produced in-house by a learning professional costs about $165 for every minute of final video. When you add hidden costs like other people’s time—the folks in legal who check your script, other trainers who brainstorm ideas with you, subject matter experts who provide input—every minute of learning video turns i

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